Client-Salesperson Relationship in the Insurance Company:Establishing the Attitude Held
Nkisang N. Moeti* (Faculty of Business, University of Botswana ), Thabiso Botlhole** (Faculty of Business, University of Botswana )
Download Article | Published On 01/07/2005

Abstract

It was envisaged that the study would identify clearly serce attributes that constribute to attitude enhancement and depletion.This would then signal areas that neeed improvement.The results provided that the salespeople were not keen in providing after sales service , quality of advice and analysing clients needs properly.Although it would appear most customers prefer long-term relationships with their salespeople, the authors found evidence of lack of interest in long-term relatioship maintenance with clients despite its well-recognised significant importance

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