Marketing and Information Technology (IT) are now feeding back to Each other
Emmanuel L. Mkusa (The Institute of Finance Management)
Download Article | Published On 01/07/1996


While IT has had an impact in marketing performance, its use is giving a feedback to marketing. Marketing requires more information to improve performance and in this way is exerting IT to produce larger capacity equipment and systems. As companies in the IT industry produce and distribute more equipment and systems using marketing, the better understood is the marketing concept.

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